SCHOOL OF JOURNALISM AND MASS COMMUNICATION STUDIES , INSTITUTE OF MANAGEMENT STUDIES , NOIDA

School of Journalism and Mass Communication Studies, Institute of Management Studies, Noida: An In-Depth Overview

Introduction

The School of Journalism and Mass Communication Studies (SJMC) at the Institute of Management Studies (IMS), Noida, is a distinguished institution dedicated to nurturing the next generation of media professionals. Established in 2004, SJMC aims to provide comprehensive education and training in journalism, mass communication, and media studies, equipping students with the skills and knowledge necessary to excel in the dynamic media landscape.

Location

Address:
School of Journalism and Mass Communication Studies,
Institute of Management Studies,
A-16, Institutional Area,
Sector 62, Noida, Uttar Pradesh – 201309, India.

Vision and Mission

Vision:
To emerge as a leading center for journalism and mass communication education, fostering innovation, creativity, and ethical practices in media.

Mission:

To provide high-quality education that combines theoretical knowledge with practical skills in journalism and mass communication.
To develop responsible media professionals who understand the ethical dimensions of journalism and the impact of media on society.
To promote research and innovation in communication studies to address contemporary issues and trends in the media landscape.

Programs Offered

The SJMC offers a range of undergraduate and postgraduate programs designed to cater to the diverse interests of students in the field of media and communication.

Program	Duration	Eligibility
Bachelor of Arts (BA) in Journalism and Mass Communication	3 years	10+2 in any stream from a recognized board.
Master of Arts (MA) in Journalism and Mass Communication	2 years	Bachelor’s degree in any field from a recognized university. Admissions based on entrance exams and interviews.
Postgraduate Diploma in Journalism	1 year	Bachelor’s degree in any discipline.

Curriculum Overview

The curriculum at SJMC is meticulously designed to provide a holistic education in journalism and mass communication. Key components of the curriculum include:

Journalism
- Reporting and news writing
- Broadcast journalism
- Investigative journalism
- Online journalism and digital storytelling
Mass Communication
- Media theories and ethics
- Public relations and advertising
- Media law and ethics
- Communication research methods
Digital Media
- Social media strategies
- Digital content creation
- Multimedia production techniques
Media Production
- Film and television production
- Photography and videography
- Radio production and sound engineering

Admission Process

The admission process at SJMC is designed to attract the best talent in the field of journalism and mass communication.

Application Submission: Candidates must submit an online application form along with required documents.
Entrance Examination: Applicants are required to take an entrance exam assessing their general knowledge, communication skills, and media awareness.
Personal Interview: Shortlisted candidates will be called for an interview to evaluate their suitability for the program.
Final Selection: Admissions are granted based on the combined performance in the entrance exam and interview.

Faculty

The faculty at SJMC comprises experienced professionals and academicians who bring a wealth of knowledge and expertise to the classroom.

Faculty Member	Area of Expertise	Description
Dr. Rajesh Kumar	Journalism and Mass Communication	Expert in media ethics and digital journalism with extensive teaching experience.
Prof. Anjali Singh	Public Relations and Advertising	Specialist in advertising strategies and public relations practices.
Mr. Ramesh Gupta	Digital Media and Communication	Industry veteran with a background in digital marketing and content creation.
Ms. Priya Verma	Film Studies and Media Production	Experienced filmmaker and educator in film production and storytelling techniques.

Infrastructure and Facilities

SJMC is equipped with modern facilities to enhance the learning experience for students.

Facility	Description
Media Lab	Equipped with computers and software for video editing and multimedia production.
Broadcast Studio	A fully equipped studio for practical training in television and radio broadcasting.
Library	A well-stocked library with a vast collection of books, journals, and digital resources on communication studies.
Editing Suite	Professional editing facilities for post-production work in film and media projects.
Photography Studio	A dedicated space for photography courses, equipped with cameras and lighting equipment.
Computer Lab	Advanced computers with software for graphic design, video editing, and multimedia production.
Screening Room	A venue for screening student films and projects, fostering a collaborative learning environment.

Internships and Industry Exposure

SJMC places a strong emphasis on internships and industry exposure, ensuring that students gain real-world experience.

Internship Opportunities	Industries
Media Organizations	Leading newspapers, magazines, and online news platforms.
Television Networks	Internships with major television channels for hands-on training in reporting and production.
Advertising Agencies	Practical experience in creating advertising campaigns and public relations strategies.
Digital Media Companies	Internships in digital content creation, social media management, and online marketing.

Student Projects and Films

Students at SJMC engage in various projects, including documentaries, short films, and media campaigns. These projects help them develop their creative and technical skills while addressing relevant social issues.

Annual Film Festival: The school organizes an annual film festival showcasing student films and projects, providing them with a platform to present their work to industry professionals and peers.

Alumni Network

The SJMC has a strong alumni network, with graduates successfully working in various media sectors, including journalism, advertising, public relations, and digital marketing.

Notable Alumni	Position
Rahul Mehta	Senior Journalist at Hindustan Times.
Sanya Verma	Digital Marketing Manager at a leading advertising agency.
Karan Nair	Filmmaker and editor known for his documentary work.
Priya Joshi	PR Executive at a prominent public relations firm.

Placement and Career Opportunities

The placement cell at SJMC assists students in securing internships and job placements in the media industry. The school’s strong industry connections enhance students’ chances of finding suitable roles.

Year	Placement Rate	Top Recruiters
2023	90%	NDTV, Times of India, Zee News, and various advertising and PR firms.
2022	85%	CNN-News18, The Indian Express, and leading media organizations across India.

Scholarships and Financial Aid

SJMC offers scholarships and financial assistance to eligible students to promote inclusivity and academic excellence.

Scholarship Type	Eligibility
Merit-Based Scholarships	Awarded to students with outstanding academic performance and extracurricular achievements.
Need-Based Financial Aid	Support for students from economically disadvantaged backgrounds.

Conclusion

The School of Journalism and Mass Communication Studies at the Institute of Management Studies, Noida, stands out as a premier institution for aspiring media professionals. With its comprehensive curriculum, experienced faculty, modern facilities, and strong industry connections, SJMC prepares students for successful careers in journalism, advertising, public relations, and digital media. The school’s commitment to ethical journalism and social responsibility ensures that graduates are not only skilled professionals but also conscientious communicators ready to make a positive impact in the media landscape.

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