School of Communications, XIM University

School of Communications (SOC) at XIM University, Bhubaneswar, is a prestigious institution that offers cutting-edge programs in media and communication. It aims to equip students with the skills and knowledge required to succeed in the dynamic and evolving media industry. The school blends theoretical concepts with practical applications, ensuring students are industry-ready with the ability to work in various sectors of media, communication, and journalism.

Overview

• Institute Name: School of Communications (SOC), XIM University
• Location: Bhubaneswar, Odisha
• Established: Part of XIM University, a renowned educational institution
• Affiliation: XIM University
• Programs Offered:
  • Bachelor of Arts in Mass Communication (BA Mass Comm)
  • Master of Arts in Mass Communication (MA Mass Comm)
  • Doctor of Philosophy (Ph.D.) in Mass Communication

Mission and Vision

• Mission: To foster a culture of excellence in media and communication education by nurturing creativity, innovation, and ethical values among students.
• Vision: To be a leading school of media education, research, and practice, producing graduates who are leaders in the media industry and social change agents.

Courses Offered

1. Bachelor of Arts in Mass Communication (BA Mass Comm)

This undergraduate program provides a foundation in media studies and prepares students for careers in journalism, digital media, public relations, and advertising.

• Duration: 3 Years
• Eligibility:
  • 10+2 in any stream from a recognized board.
  • Admission through an entrance test followed by a personal interview.
• Key Subjects:
  • Introduction to Mass Communication
  • Media Law and Ethics
  • Media Writing
  • Public Relations and Corporate Communication
  • Audio-Visual Production
  • Social Media and Digital Journalism
  • Advertising and Brand Communication

2. Master of Arts in Mass Communication (MA Mass Comm)

This postgraduate program offers advanced study in media and communication with a focus on research, production, and management in different media sectors.

• Duration: 2 Years
• Eligibility:
  • Bachelor’s degree in any discipline from a recognized university.
  • Admission based on entrance test and interview.
• Key Subjects:
  • Advanced Media Research
  • Investigative Journalism
  • Media Entrepreneurship
  • Documentary and Short Film Production
  • Digital Media Strategy
  • Broadcast Journalism
  • Strategic Communication and Public Relations

3. Doctor of Philosophy (Ph.D.) in Mass Communication

This doctoral program is designed for those who want to pursue in-depth research in media studies and communication.

• Duration: 3-5 Years
• Eligibility:
  • Master’s degree in a relevant field.
  • Admission based on research proposal and interview.

Facilities and Infrastructure

The School of Communications at XIM University offers world-class facilities to provide practical training and hands-on experience for its students.

• Media Labs: Equipped with the latest audio-visual equipment, editing software, and digital production tools.
• TV Studio: A professional studio setup for TV news anchoring, talk shows, and production.
• Radio Studio: A fully functional radio studio where students can practice radio production and podcasting.
• Digital Media Lab: A state-of-the-art lab for exploring social media strategies, web design, and digital storytelling.
• Editing Rooms: Dedicated spaces for video and audio editing, utilizing industry-standard software.
• Photography Studio: A well-equipped studio for photography sessions, training students in photojournalism and visual storytelling.

Teaching Methodology

The School of Communications at XIM University emphasizes practical learning, industry exposure, and innovative teaching techniques to provide a comprehensive education in media:

• Project-Based Learning: Students engage in live media projects, including documentaries, news production, and digital marketing campaigns.
• Workshops and Seminars: Regular workshops by industry experts in areas such as filmmaking, digital media, and public relations.
• Industry Collaborations: SOC collaborates with media houses and PR firms to provide internships and hands-on training opportunities.
• Guest Lectures: Leading journalists, filmmakers, and communication professionals are invited to share their expertise with students.
• Field Visits: Organized visits to media organizations, film production houses, and digital marketing agencies to give students real-world exposure.
• Internships: Internship programs with reputed media companies, advertising agencies, and news channels to enhance industry readiness.

Student Activities

SOC encourages participation in various co-curricular and extra-curricular activities to develop students’ creative and leadership skills:

• Media Festivals: The school organizes annual media festivals where students can showcase their talents in filmmaking, journalism, and digital media.
• Documentary and Short Film Competitions: These platforms allow students to explore their storytelling abilities and technical skills in filmmaking.
• Student Media Productions: Students run campus media projects like newsletters, blogs, and YouTube channels, allowing them to apply classroom learning in a practical setting.
• Media Clubs: Active student-run clubs focused on filmmaking, photography, public speaking, and journalism, providing collaborative learning opportunities.

Faculty

The faculty at the School of Communications consists of experienced academicians and industry professionals who bring diverse expertise to the classroom. They provide mentorship and guidance, preparing students for successful careers in the media industry.

Career Prospects

Graduates from SOC can explore diverse career opportunities in:

• Print, Broadcast, and Digital Journalism
• Public Relations and Corporate Communication
• Social Media Management
• Digital Content Creation
• Advertising and Brand Communication
• Radio and Podcast Production
• Filmmaking and Documentary Production
• Event Management
• Media Research and Analysis

Placements

The placement cell at XIM University works to connect students with top recruiters in the media and communication industry. Some of the prominent recruiters include:

• The Times Group
• NDTV
• CNN-News18
• Ogilvy & Mather
• Star India
• Zee Media
• Flipkart
• Radio Mirchi
• Hindustan Times
• Amazon
  The placement team also organizes workshops on resume building, mock interviews, and industry networking to prepare students for their careers.

Contact Information

• School of Communications, XIM University
  XIM University Campus
  Nijigada, Kurki, Harirajpur-752050,
  Puri District, Odisha, India
• Phone: +91 674 2377700

Conclusion

The School of Communications at XIM University provides a dynamic and engaging environment for students to excel in media and communication. With a strong focus on practical learning, industry exposure, and academic excellence, SOC prepares students for successful careers in journalism, public relations, advertising, and digital media.