NSHM School of Media and Communication (NSMC)

NSHM Knowledge Campus

The NSHM School of Media and Communication (NSMC) is a prominent media education institution in India, offering a wide range of undergraduate, postgraduate, and diploma programs in journalism, mass communication, and media studies. Located in Kolkata and Durgapur under the NSHM Knowledge Campus, the school is known for its innovative curriculum, cutting-edge technology, and hands-on approach to learning. NSMC is focused on producing industry-ready professionals equipped to handle the ever-evolving challenges of the media and communication landscape.

Overview

• Institute Name: NSHM School of Media and Communication (NSMC)
• Location: Kolkata and Durgapur, West Bengal
• Established: 2002 (Part of NSHM Knowledge Campus)
• Affiliation:
  • Maulana Abul Kalam Azad University of Technology (MAKAUT), West Bengal
• Programs Offered:
  • Bachelor of Media Science (BMS)
  • Master of Media Science (MMS)
  • PG Diploma in Digital Media and Communication

Mission and Vision

• Mission: To nurture students in the field of media and communication by providing a comprehensive, practical, and industry-oriented education, enabling them to become successful media professionals.
• Vision: To be recognized as a leading media school in India, known for creating future leaders in the field of media, journalism, and communication.

Courses Offered

1. Bachelor of Media Science (BMS)

This undergraduate program is designed to provide a strong foundation in various fields of media and communication, including print, broadcast, digital media, advertising, and public relations.

• Duration: 3 Years
• Eligibility:
  • 10+2 or equivalent from a recognized board.
  • Selection is based on academic performance and personal interview.
• Key Subjects:
  • Introduction to Media Studies
  • Journalism and News Writing
  • Public Relations and Corporate Communication
  • Film Studies
  • Digital Media and Online Journalism
  • Advertising and Media Planning
  • Photography and Videography

2. Master of Media Science (MMS)

This postgraduate program is aimed at students who wish to deepen their understanding of media, communication theories, and industry practices. The course also offers specialization in areas such as digital media, advertising, and film studies.

• Duration: 2 Years
• Eligibility:
  • Bachelor’s degree in any discipline with a minimum of 50% aggregate marks.
  • Admission based on entrance test or interview.
• Key Subjects:
  • Advanced Media Research
  • Film and Television Production
  • Media Laws and Ethics
  • Integrated Marketing Communication
  • Digital Content Creation
  • Media Management

3. PG Diploma in Digital Media and Communication

This diploma course is designed for students and working professionals who want to enhance their skills in the digital media and communication sector.

• Duration: 1 Year
• Eligibility:
  • Bachelor’s degree in any field.
  • Admission based on merit and interview.
• Key Subjects:
  • Social Media Marketing
  • Online Journalism
  • Content Writing and Strategy
  • Digital Analytics
  • Video Production for Web
  • Mobile Journalism

Facilities and Infrastructure

NSMC is equipped with modern facilities that provide a conducive environment for practical learning. Key facilities include:

• TV Studio: Fully equipped with broadcast-grade cameras, lighting, and editing tools for students to practice television production.
• Radio Studio: A dedicated space for radio journalism and podcast production.
• Digital Media Lab: Equipped with the latest software for digital media content creation, editing, and animation.
• Editing Suites: Professional-level video and audio editing suites for hands-on training in post-production.
• Newsroom Simulation: A simulated newsroom environment where students can experience live reporting, writing, and editing.
• Film and Photography Studio: A comprehensive facility for learning photography, cinematography, and film production.
• Library: A well-stocked library with resources in journalism, mass communication, film studies, and related fields.

Teaching Methodology

NSMC emphasizes a balance between theoretical knowledge and practical application. Its pedagogy includes:

• Industry-Oriented Curriculum: Designed in consultation with industry experts to ensure that students gain relevant skills and knowledge.
• Practical Learning: Students are involved in real-world projects such as news production, short films, and documentaries, which give them hands-on experience.
• Workshops & Seminars: Regular workshops on media trends, advertising, digital marketing, and filmmaking conducted by industry professionals.
• Internships: Students are placed in media houses, advertising agencies, production studios, and corporate communication firms for internships to gain industry exposure.
• Guest Lectures: Experts from the media industry are invited to conduct lectures and seminars on the latest media trends, technologies, and best practices.
• Field Visits: Visits to leading media organizations, news channels, and production houses for exposure to real-world media environments.

Key Activities

• NSMC Media Fest: An annual event where students showcase their work in journalism, film production, photography, and digital media through exhibitions, competitions, and screenings.
• Media Workshops: Workshops on subjects such as digital storytelling, investigative journalism, film direction, and mobile journalism.
• Student Clubs: NSMC has active media clubs where students engage in activities like debate, photography, filmmaking, and creative writing.
• Film Screenings and Discussions: Regular screenings of classic and contemporary films, followed by critical discussions and analyses.
• Social Media and Content Creation: Students manage their own online platforms, including blogs and social media pages, to develop digital content and practice real-world media strategies.

Faculty

NSMC boasts a team of experienced and qualified faculty members, including academicians and professionals with years of experience in journalism, filmmaking, advertising, and public relations. The faculty is actively involved in mentoring students, helping them develop both theoretical understanding and practical skills necessary for the media industry.

Career Opportunities

Graduates from NSMC are well-prepared for various roles in the media and communication industry, including:

• Journalist (Print, Broadcast, Digital)
• Content Writer/Editor
• Public Relations Specialist
• Social Media Manager
• Digital Marketing Executive
• TV Anchor
• Advertising Copywriter
• Filmmaker/Documentary Producer
• Corporate Communication Specialist
• Media Planner

NSMC also encourages entrepreneurship in the media sector, helping students to create and manage their own media start-ups.

Placements

NSMC has a dedicated placement cell that works actively to provide students with internship and job opportunities in top media companies, advertising agencies, digital platforms, and PR firms. Some of the major recruiters include:

• The Times of India
• NDTV
• Zee News
• The Telegraph
• Star India
• Rediffusion
• McCann Worldgroup
• Ogilvy & Mather
• Viacom 18
• Radio Mirchi
• Hindustan Times
• Flipkart

The placement cell provides career counseling, conducts mock interviews, and offers resume-building workshops to ensure that students are industry-ready.

Contact Information

• Kolkata Campus:
  NSHM Knowledge Campus, Kolkata
  124 B.L. Saha Road, Kolkata – 700053, West Bengal, India
  Phone: +91 98302 74440
• Durgapur Campus:
  NSHM Knowledge Campus, Durgapur
  Arrah, Shibtala Via Muchipara, Durgapur – 713212, West Bengal, India
  Phone: +91 98300 77444

Conclusion

The NSHM School of Media and Communication is a top choice for students seeking a career in media and communication. With its industry-focused curriculum, hands-on training, and strong placement support, NSMC ensures that its students are well-equipped to succeed in various sectors of the media industry.