Chitkara School of Mass Communication (CSMC)

Chitkara School of Mass Communication (CSMC) is a part of Chitkara University, located in Punjab. It offers a wide range of undergraduate and postgraduate programs in mass communication, journalism, and media studies. The school is known for its state-of-the-art infrastructure, industry-oriented curriculum, and strong focus on practical skills, ensuring students are well-prepared for careers in media and communication. With an emphasis on hands-on training and real-world experience, CSMC is a leading institution for aspiring media professionals.

Overview

• Institute Name: Chitkara School of Mass Communication (CSMC)
• Location: Chitkara University, Punjab
• Established: Part of Chitkara University
• Affiliation: Chitkara University
• Programs Offered:
  • Bachelor of Arts in Journalism and Mass Communication (BA-JMC)
  • Master of Arts in Journalism and Mass Communication (MA-JMC)
  • PG Diploma in Advertising & Public Relations

Mission and Vision

• Mission: To provide quality education in journalism and mass communication through an innovative, hands-on approach, helping students to become creative, ethical, and responsible media professionals.
• Vision: To be recognized as a premier media school in India, shaping the future of media and communication through academic excellence and industry collaboration.

Courses Offered

1. Bachelor of Arts in Journalism and Mass Communication (BA-JMC)

This undergraduate program is designed to offer students a solid foundation in journalism, digital media, broadcasting, and public relations.

• Duration: 3 Years
• Eligibility:
  • 10+2 or equivalent from a recognized board.
  • Admission based on merit and personal interview.
• Key Subjects:
  • News Reporting and Editing
  • Radio and TV Journalism
  • Advertising and Public Relations
  • Digital Media and Content Creation
  • Media Ethics and Laws
  • Photography and Videography

2. Master of Arts in Journalism and Mass Communication (MA-JMC)

This postgraduate program is designed to provide advanced training in journalism, mass communication theories, media research, and specialized areas like public relations and digital media.

• Duration: 2 Years
• Eligibility:
  • Bachelor’s degree in any discipline from a recognized university.
  • Admission based on an entrance test or personal interview.
• Key Subjects:
  • Media Research and Analysis
  • Broadcast Journalism
  • Digital Communication Strategies
  • Media Management
  • Investigative Journalism
  • Film and Documentary Production

3. PG Diploma in Advertising & Public Relations

This one-year diploma program focuses on building expertise in the fields of advertising and public relations, with a focus on both traditional and digital strategies.

• Duration: 1 Year
• Eligibility:
  • Bachelor’s degree in any field from a recognized university.
• Key Subjects:
  • Corporate Communication
  • Brand Management
  • Digital Advertising
  • Media Planning and Buying
  • Crisis Communication

Facilities and Infrastructure

Chitkara School of Mass Communication offers cutting-edge facilities that simulate real-world media environments:

• TV Studio: A fully equipped studio where students practice TV production, news anchoring, and video journalism.
• Radio Studio: A professional-grade studio for radio production and podcasting, providing hands-on experience in radio journalism.
• Digital Media Lab: Equipped with the latest software for digital content creation, including video editing, graphic design, and animation tools.
• Editing Suites: Dedicated suites for audio and video post-production work.
• Newsroom Simulation: A real-time newsroom environment to simulate reporting, writing, and editing for print and digital platforms.
• Library: A vast collection of books, journals, and e-resources on media, communication, journalism, and related fields.

Teaching Methodology

The pedagogy at Chitkara School of Mass Communication is focused on blending theoretical knowledge with practical, industry-oriented training:

• Industry-Centric Curriculum: The course content is regularly updated to meet industry standards and ensure that students learn the most relevant skills.
• Practical Learning: Students engage in practical assignments like news production, filmmaking, digital content creation, and ad campaigns.
• Workshops and Seminars: Regular workshops by media professionals and experts on topics such as investigative journalism, digital marketing, and visual storytelling.
• Field Visits: Organized visits to newsrooms, advertising agencies, radio stations, and film production houses for real-world exposure.
• Internships: Mandatory internships with leading media houses and companies to gain hands-on industry experience.
• Guest Lectures: Lectures by journalists, filmmakers, PR professionals, and industry leaders to provide students with insights into the latest trends and best practices.

Key Student Activities

Chitkara School of Mass Communication actively encourages students to participate in co-curricular and extracurricular activities to enhance their creative and practical skills:

• Media Fest: An annual event where students showcase their talent in filmmaking, journalism, photography, and advertising through competitions and exhibitions.
• Film Screenings and Discussions: Regular screenings of award-winning films and documentaries, followed by discussions and analysis sessions.
• Student Publications: Students contribute to university magazines, newsletters, and blogs, developing their writing and editorial skills.
• Workshops on Creative Skills: Workshops focused on video editing, sound design, photography, and filmmaking help students enhance their technical expertise.
• Social Media and Content Creation: Students are encouraged to create digital content, manage online platforms, and practice digital marketing strategies through hands-on projects.

Faculty

CSMC boasts an experienced faculty composed of academicians, journalists, filmmakers, and media professionals. Faculty members bring a blend of academic knowledge and industry experience, providing mentorship and guidance to students as they develop their skills in various media fields.

Career Opportunities

Graduates of Chitkara School of Mass Communication can pursue diverse career paths across various sectors of the media industry:

• Journalist (Print, Broadcast, Digital)
• TV Anchor/News Reporter
• Radio Jockey/Podcast Producer
• Public Relations Specialist
• Social Media Manager
• Content Creator/Writer
• Digital Marketing Executive
• Filmmaker/Documentary Producer
• Media Planner/Buyer
• Advertising Copywriter

Placements

Chitkara University has a dedicated placement cell that provides comprehensive support to students for internships and job placements. The placement cell partners with leading media houses, PR agencies, advertising firms, and digital media companies to provide opportunities for students. Some of the top recruiters include:

• The Times of India
• Hindustan Times
• NDTV
• Zee News
• Radio Mirchi
• Red FM
• Ogilvy & Mather
• Dentsu Webchutney
• McCann Erickson
• Star India
• Republic TV
• Flipkart

The placement cell also offers career counseling, mock interviews, and resume-building workshops to ensure students are industry-ready.

Contact Information

• Chitkara School of Mass Communication
  Chitkara University, Punjab Campus
  Chandigarh-Patiala National Highway
  Punjab – 140401, India.
• Phone: +91 82880 09009

Conclusion

Chitkara School of Mass Communication offers a dynamic environment for students to learn the intricacies of media, journalism, and communication. With its practical approach, expert faculty, and state-of-the-art facilities, CSMC ensures that students are well-prepared to succeed in various roles across the media industry.