AMITY SCHOOL OF COMMUNICATION , NOIDA

About Us

Amity School of Communication (ASCO), Noida: A Detailed Overview

Introduction

Amity School of Communication (ASCO), Noida, is a premier institution under the Amity University umbrella, known for offering top-notch education in the field of media, communication, and journalism. Established in 1999, ASCO has evolved into one of the leading institutions in India for media studies. With a focus on blending theoretical knowledge with practical skills, ASCO prepares students for dynamic careers in journalism, public relations, advertising, filmmaking, and digital media.

ASCO, Noida, is committed to nurturing communication professionals who can meet the challenges of the modern media landscape. It offers undergraduate, postgraduate, and doctoral programs in various fields of mass communication.

Courses Offered

Amity School of Communication provides a wide range of programs designed to equip students with the skills necessary for success in media and communication industries.

Program	Duration	Eligibility Criteria
B.A. (Journalism & Mass Communication)	3 years	10+2 or equivalent with a minimum of 50% marks.
B.A. (Film & Television Production)	3 years	10+2 or equivalent with a minimum of 50% marks.
B.A. (Advertising & PR)	3 years	10+2 or equivalent with a minimum of 50% marks.
M.A. (Journalism & Mass Communication)	2 years	Graduation in any discipline with a minimum of 50% marks.
M.A. (Film & TV Production)	2 years	Graduation in any discipline with a minimum of 50% marks.
M.A. (Advertising & PR)	2 years	Graduation in any discipline with a minimum of 50% marks.
Ph.D. in Mass Communication	3-5 years	Master’s degree in Mass Communication or related discipline with a minimum of 55% marks.

Admission Process

The admission process at Amity School of Communication is straightforward, with selection based on merit, entrance exams, and personal interviews.

Application Submission: Candidates can apply online through the Amity University portal.
Entrance Exam: For most programs, admission is based on Amity Written Test or any valid national-level entrance exam like CUET.
Personal Interview: Shortlisted candidates are required to attend an interview, where they are assessed on their communication skills, creativity, and aptitude for the media industry.
Portfolio Review (for specific courses): Some programs, such as Film & TV Production, may require candidates to present a portfolio of their creative work.

Faculty

The faculty at ASCO comprises experienced media professionals, academicians, and industry experts who are dedicated to providing high-quality education.

Faculty Designation	Description
Professors	Senior faculty with extensive academic and industry experience in fields like journalism, PR, and film.
Associate Professors	Experts in specialized areas of mass communication, advertising, public relations, and digital media.
Industry Professionals	Visiting faculty members who bring current industry practices and trends into the classroom.
Guest Lecturers	Renowned media personalities, journalists, filmmakers, and advertising professionals provide guest lectures.

Infrastructure and Facilities

Amity School of Communication provides world-class infrastructure to foster a conducive learning environment. The campus is equipped with state-of-the-art facilities to support both academic and practical training needs.

Facility	Description
Media Lab	Fully-equipped media lab with the latest software for editing, sound design, graphic design, and animation.
Production Studios	Multiple in-house studios for TV production, photography, and radio with professional-grade equipment.
Library	A well-stocked library with a vast collection of books, journals, and digital resources related to media studies.
Moot Court Room	Moot court room for journalism and media law students to simulate real-life media cases.
Amity TV and Radio Station	On-campus radio and TV stations where students produce and broadcast live content.
Editing Suites	High-end video and audio editing suites with industry-standard tools like Adobe Premiere Pro, Final Cut Pro, and Pro Tools.
Wi-Fi Enabled Campus	Entire campus is Wi-Fi enabled to ensure seamless internet connectivity for academic and personal use.
Cafeteria	A hygienic and multi-cuisine cafeteria for students and faculty.
Hostels	On-campus hostels with modern amenities for both male and female students.

Learning Approach

ASCO focuses on an experiential learning model, ensuring that students gain practical skills alongside theoretical knowledge. The learning approach is built on:

Hands-on Training: Practical exposure through production workshops, internships, and industry collaborations.
Case Studies: Analyzing real-world case studies in journalism, advertising, and public relations.
Project-Based Learning: Students are encouraged to work on individual and group projects, such as documentaries, short films, PR campaigns, and advertising projects.
Guest Lectures and Workshops: Frequent workshops by industry professionals to keep students updated on current trends in media.

Practical Training and Industry Exposure

ASCO emphasizes practical exposure to help students gain industry-relevant experience.

Training Program	Description
Internships	Mandatory internships at leading media houses, production companies, advertising agencies, and PR firms.
Workshops and Seminars	Regular workshops on journalism ethics, video production, public speaking, and advertising strategy.
Film Festivals	Students can submit their work to various film festivals, and the best works are showcased at Amity Film Festival.
Live Projects	Opportunities to work on live industry projects in collaboration with top media houses and corporate clients.
Moot Courts (Media Law)	For media law students, mock moot courts to practice journalism-related legal cases.

Student Activities and Clubs

ASCO offers numerous co-curricular and extra-curricular activities to encourage holistic development. Students participate in various clubs and associations that nurture their creative and leadership skills.

Club/Activity	Description
Film & Photography Club	A club for aspiring filmmakers and photographers to showcase their talent and collaborate on projects.
Debating and Public Speaking Club	Organizes debates and discussions on current affairs and media issues.
Amity Journal	The official student-run newspaper that allows journalism students to practice reporting and editing.
Media Quiz Competitions	Regular quizzes and competitions related to media, advertising, and public relations.
Annual Media Fest	The annual media festival, “Media Mela”, includes film screenings, panel discussions, and cultural events.

Placement Opportunities

ASCO has a dedicated Placement and Internship Cell that works with students to secure internships and job placements. The school has tie-ups with leading media houses, production companies, and advertising agencies, ensuring that students have access to excellent placement opportunities.

Year	Placement Rate	Top Recruiters
2023	90%	NDTV, Times of India, Zee Media, Ogilvy, Hindustan Times, JWT, Viacom 18, Red FM, Reliance Entertainment
2022	88%	CNN-IBN, Aaj Tak, Wunderman Thompson, Leo Burnett, Star TV, Network 18, Wipro Media, PR firms
2021	85%	BBC, Radio Mirchi, Madison Communications, Havas Media, Adfactors PR, Balaji Telefilms

Internship Opportunities

Students are offered internships with leading media houses, production companies, advertising agencies, and PR firms. The internships often lead to full-time job offers.

Internship Providers	Description
NDTV, Aaj Tak, Zee Media	Internships in TV journalism, news reporting, and content production.
Ogilvy, JWT, Dentsu	Internships in advertising agencies, working on creative campaigns and branding strategies.
Viacom 18, Reliance Entertainment	Internships in film and television production, assisting in various stages of production.
Madison PR, Adfactors PR	Internships in public relations agencies, handling PR campaigns and media relations.

Scholarships and Financial Aid

Amity School of Communication offers various scholarships to support meritorious and financially challenged students.

Scholarship Type	Eligibility
Merit Scholarships	Based on academic performance (top scorers in entrance exams and high school/college marks).
Sports Scholarships	Awarded to students excelling in sports, with achievements at national or international levels.
Financial Aid	Need-based scholarships for students from economically disadvantaged backgrounds.

Conclusion

Amity School of Communication, Noida, is a distinguished institution known for its innovative programs, experienced faculty, and world-class infrastructure. With an industry-oriented curriculum and extensive hands-on training, ASCO prepares students for successful careers in the media and communication fields, making it a top choice for aspiring media professionals.

Location

Address:
Amity School of Communication,
Amity University Campus,
Sector 125, Noida, Uttar Pradesh – 201313, India.